A multinational FMCG group’s nutrition portfolio — four brands across Malaysia and Singapore, on sites already carrying roughly 880,000 users a year. At that scale the problem is rarely visibility from zero; it is that technical debt and fragmented structure quietly cap what the traffic can become.
What we did
- Technical audit and remediation across two country domains
- 301 redirect mapping and URL restructuring during a platform migration
- Meta information rewritten across the page estate, market by market
- Page-load remediation, with before-and-after benchmarking
- Crawl-error and broken-link resolution as an ongoing process
- Keyword research at category level (pregnancy, confinement, early-childhood nutrition) in both English and Malay
- A forecasting model held against actuals month by month
What happened
Organic search grew from 72,572 sessions (June–October 2022) to 104,153 in the same period of 2023 — a 43.5% year-on-year increase. Conversions rose from 71 to 87 between August and October 2023, engagement rate held near 71%, and average session duration improved while bounce rate fell.
The honest read
Month-to-month traffic on a site this size swings with campaign activity and seasonality, so the year-on-year comparison is the meaningful number, not any single month. The conversion figures are GA4-reported and represent on-site actions rather than confirmed sales. This was also a multi-year, multi-agency environment: the organic programme was one input among several, which is why we report the search-attributable movement rather than claiming the whole commercial result.
Delivered by members of the Re:Motive team in prior agency roles. Client described by sector rather than named, and all figures are reported exactly as recorded at the time.