Paid media is every dollar you put behind distribution — search, social, programmatic, B2B LinkedIn — and it only deserves the budget when every stage of the funnel is measured and every channel can defend itself against CPA, CPL, ROAS and revenue. That’s how we run it: flat retainers, media billed at net cost with 0% markup, and platform invoices attached to every recharge. One honest footnote on pricing models: at small spend levels a percentage-of-spend agency can genuinely cost less than a flat retainer — the model matters less than whether you can see the platform billing. Do the arithmetic for your budget.
What’s included
- Intent-led paid search across Google, Microsoft and Apple Search Ads, with search-term mining, negatives and smart bidding
- Shopping and Performance Max for e-commerce; app campaigns for app growth
- Full-funnel campaign design across awareness, consideration and conversion
- Paid social and account/role-based B2B LinkedIn targeting
- Programmatic display and video across premium inventory
- Real-time optimisation across audiences, creative, bids and structure
Proof it moves numbers
Restructuring paid search for a premium B2B corporate-gifting brand lifted conversion rates 50% and qualified leads 150% on the same budget. Launching a global automotive marque’s Asia brand film across seven markets, AI-driven programmatic delivered 26.1 million completed views at a $0.0048 CPCV, CPMs 85% under market rate, and 32,298 distributor leads — a brand campaign, so read those as reach economics; view metrics don’t translate directly into lead-gen unit costs. For a global asset manager across four APAC markets — regulated financial services, MAS-grade compliance throughout — persona-led targeting improved conversion rates 25–35% and cut cost per conversion 20–30%, with paid-search engagement at 40.8% (3.9× the CTR benchmark) and 5.9% programmatic engagement across 21.8M in-target impressions. Those are engagement measures, chosen because regulated finance restricts what conversion data can travel — we’d rather show you the honest metric than dress one up.
Entering a new market?
Paid media is also how brands land. We built a global trading platform’s Southeast Asia entry — category analysis, positioning, creative strategy, scripts and the media plan, produced in an intense 48-hour sprint format and replicated market by market with local experts. For a global premium sleep brand in China, we developed the full brand growth strategy: positioning, segmentation, messaging, media mix and the measurement framework to hold it accountable.
Reading first?
Start with what SEM services in Singapore include and cost, the SEO vs SEM comparison, or our Malaysia Facebook advertising guide. When you’re ready, the audit is free.