A premium footwear retailer whose search presence was almost entirely branded: people who already knew the name could find it, and nobody else could. Underneath sat an unhealthy site and a backlink profile leaning on low-authority, largely nofollow links.
What we did
- Caching and minification, and page-speed remediation
- XML and HTML sitemap generation and submission
- Schema markup implementation across product and collection templates
- Backlink profile audit, anchor-relevance review, and a disavow for harmful links
- On-page work across titles, meta descriptions and heading structure
- Landing-page analysis separating high-impression pages from converting ones
What happened
Site health improved to 85%, PageSpeed scored 92, and on-page evaluation reached an A− grade. November closed at 220 clicks from 9,240 impressions at a 2.4% CTR, with the growth concentrated in the second half of the month — immediately following the optimisation work. Mid-tier non-branded keywords settled at positions 10–11, the band where CTR work pays next.
The honest read
Three months is enough to fix a site and start a trend, not enough to prove a compounding one; the honest description is a foundation laid, with momentum visible at the point of reporting. The absolute numbers are modest by design — this was a niche retailer, not a mass-market store — and the biggest constraint identified, backlink authority, was still outstanding when the reporting period closed. We said so in the report.
Delivered by members of the Re:Motive team in prior agency roles. Client described by sector rather than named, and all figures are reported exactly as recorded at the time.