A global automotive marque launching its Asia brand film across seven markets simultaneously, with distributor lead generation attached to a brand campaign.
What we did
- AI-driven programmatic planning and buying across all seven markets
- Completed-view optimisation against CPCV rather than impressions
- Lead capture routed to market distributors alongside the brand objective
- Market-by-market rate benchmarking to hold the buy against local CPM norms
What happened
26.1 million completed views at a $0.0048 CPCV, CPMs 85% under market rate, and 32,298 leads delivered to market distributors.
The honest read
This was a brand campaign, so read those numbers as reach economics: completed views bought unusually cheaply at scale. View metrics do not translate directly into lead-gen unit costs, and the 32,298 leads were a secondary outcome of a film built for attention, not a lead-gen benchmark to hold other campaigns against.
Client described rather than named, and all figures are reported exactly as recorded at the time.