A global asset manager running paid media across four APAC markets — regulated financial services, where compliance constrains both the message and the measurement.
What we did
- Persona-led targeting across the four markets
- MAS-grade compliance built into creative and targeting from the start, not retrofitted
- Paid search and programmatic run as one plan against shared segments
- Engagement measurement chosen where regulation restricts conversion data
What happened
Conversion rates improved 25–35% and cost per conversion fell 20–30% across the four markets. Paid-search engagement reached 40.8% (3.9× the CTR benchmark), with 5.9% programmatic engagement across 21.8M in-target impressions.
The honest read
Several of those are engagement measures, chosen because regulated finance restricts what conversion data can travel. We would rather show the honest metric than dress one up — and in this category, campaigns that clear compliance and still perform are the actual achievement.
Client described rather than named, and all figures are reported exactly as recorded at the time.