A global asset manager running paid media across four APAC markets, regulated financial services, where compliance constrains both the message and the measurement.
What we did
Persona-led targeting ran across the four markets with MAS-grade compliance built into creative and targeting from the start rather than retrofitted. Paid search and programmatic operated as one plan against shared segments, and engagement measurement was chosen deliberately where regulation restricts what conversion data can travel.
What happened
Conversion rates improved 25–35% and cost per conversion fell 20–30% across the four markets. Paid-search engagement reached 40.8% (3.9× the CTR benchmark), with 5.9% programmatic engagement across 21.8M in-target impressions.
| Metric | Recorded |
|---|---|
| Conversion rate | +25–35% |
| Cost per conversion | −20–30% |
| Paid-search engagement | 40.8% (3.9× the CTR benchmark) |
| Programmatic engagement | 5.9% across 21.8M in-target impressions |
The honest read
Several of those are engagement measures, chosen because regulated finance restricts what conversion data can travel. We would rather show the honest metric than dress one up, and in this category, campaigns that clear compliance and still perform are the actual achievement.
Client described rather than named, and all figures are reported exactly as recorded at the time.