A B2B services firm starting from a genuinely small base: 35 organic visitors and 46 sessions in the first month of measurement, with a backlink profile of 170 and no meaningful indexed keyword coverage.
What we did
- Baseline reset: eight metrics tracked monthly, with Google algorithm changes annotated
- Indexed-keyword expansion from a standing start
- Content enhancement against commercial-intent queries
- Sustained backlink acquisition with anchor-relevance monitoring
- Monthly reporting that counted how many of six areas improved, not just the flattering ones
What happened
Month four is the month worth showing: organic traffic +94%, sessions +116%, engagement +117%, average session duration +11%, backlinks +239%, indexed keywords +40% — all six tracked areas improving simultaneously. Across the engagement, indexed keywords went from zero to 19 and backlinks from 170 to 4,859.
The honest read
These are large percentages on small absolute numbers — 17 visitors to 33 is a 94% gain and also 16 people. We publish it because the pattern matters more than the scale: every lever moving together in one month indicates a programme working as a system rather than one tactic flattering a report. The engagement also went backwards twice, in months two and eight, under the November core update. Both are in the same chart as the wins.
Delivered by members of the Re:Motive team in prior agency roles. Client described by sector rather than named, and all figures are reported exactly as recorded at the time.