Search engine optimisation used to end at Google’s ten blue links. It doesn’t any more. People now ask ChatGPT which agency to use, let Perplexity compare their options, and take Google’s AI Overview as the answer without clicking anything. So our organic practice covers the whole surface: classic SEO, and the newer work the industry variously calls generative engine optimisation, artificial intelligence optimisation, or answer engine optimisation — GEO, AIO and AEO all name the same job from different angles: being the source the machines cite when they answer. It’s early-stage work — the engines change fast, citation tracking is imperfect, and anyone selling AI-visibility guarantees is guessing — which is exactly why it belongs inside a measured SEO practice rather than sold as magic on its own.
What’s included
- Technical SEO and site performance remediation
- Keyword research and search demand analysis
- On-page optimisation and content strategy
- AI readability, entity signals and citation optimisation for generative and answer engines
- Authority building through digital PR and links
- Continuous monitoring against traffic, positions and pipeline — never a ranking report alone
What it looks like when it works
Results this sharp come with context. The B2B industrial automation client below had strong content held back by a weak technical foundation — structure released value that already existed, and structure alone won’t rescue thin content. With that said: organic sessions up 86% in one month after our technical and internal-link rebuild, average position from 16.3 to 10.6 in three months, and “turnkey automation systems” from unranked to position 3. A premium healthcare provider serving high-net-worth patients — a category increasingly decided by AI recommendation engines and search validation — gained 8.04 average positions in month one, with clicks up 34%, 2,553 keywords ranking, 150% more sales-qualified leads inside four weeks, and attributed pipeline revenue of $723k in month one rising to $1.4m by month three — “attributed” doing honest work in that sentence, since pipeline attribution is a model, and models estimate.
How engagements run
Retainers run from SGD 3,800 a month: full technical and content audits as standard, all fixes handled on an ongoing basis, content built to be quoted accurately by both crawlers and answer engines, and seeding across the platforms answer engines draw from. We ask for a four-month minimum because honest organic work needs that long to show its first real returns — and even then, how far it goes is set partly by your category: a contested head term in finance behaves nothing like a niche B2B phrase — the reasoning is in our guide to choosing an SEO agency.
Where we work
Most of this runs in Singapore and Malaysia; both markets’ pricing is published openly on Insights.