A global trading platform entering Southeast Asia, needing a full go-to-market per market on a timetable that ruled out the usual months of strategy work.
What we did
- Category analysis and positioning per market
- Creative strategy, scripts and the media plan produced in an intense 48-hour sprint format
- The sprint replicated market by market with local experts, so each launch reflected its market rather than a template
- Handover built for immediate media activation
What happened
Each market received its complete launch package — positioning, creative strategy, scripts and media plan — inside a 48-hour sprint, then the format moved to the next market and repeated.
The honest read
This case is about delivery, so it is measured in deliverables and speed rather than a media outcome — the launch results belong to the client’s own activation. What the sprint format proves is that market entry does not have to choose between fast and local: the 48 hours bought focus, and the local experts bought accuracy.
Client described rather than named, and all figures are reported exactly as recorded at the time.